Every Company Needs a Strategic Plan

By: Janna Pearman Jacobs

Without a strategic plan, how do you know what to do?

  • What are you paying attention to—and what are you ignoring?

  • How are you spending your resources (time and money)?

  • Are you responding to circumstances—or simply reacting?

During times of uncertainty, having a strategic plan is even more critical. It allows you to learn, pivot, and adjust as needed in response to what’s happening around your organization.

Otherwise, you’re like an ostrich burying its head in the sand, hoping nothing bad will happen. But businesses aren’t built on hope.

Even if a long-term strategic plan isn’t possible, having a short-term plan is always better than nothing.

What Is a Strategic Plan?

  • A long-term plan that outlines an organization’s goals and how to achieve them

  • A tool that helps organizations align their actions with their vision and values

Think of it as your roadmap for cutting through the noise and focusing on what matters most.

Why Leaders Must Minimize Chaos

Chaos disrupts. It creates frustration and weakens performance:

  • Resources are not aligned with strategic initiatives

  • Customers lose interest and buy elsewhere

  • Organizational risks increase

  • Employees disengage and quietly quit

You’re Not Alone

Every company faces chaos differently—and every company can overcome it.

If your team is frustrated, turnover is climbing, or you feel stuck in reactive mode, it’s time to bring in backup.

I help organizations cut through chaos, fix what’s broken, and build leadership trust from the inside out.

Visit rkmanagementconsulting.com for ideas and methods to guide your organization from chaos to clarity.